Brief of March 2026
Google Cloud launches, New York event and B2B projects
In newsletter: Two case studies, MrBenny award and OPTI community.
See March BriefSolve Everyday Problems:
Unify leads and customers
Bring AI to legacy software
Ensure Compliance
Why OPTI? Your Business Grows.
We implement technologies and platforms with measurable impact.
- Focus on Business Processes & Automation – not just cloud, but operational results.
- Expertise in ERP/CRM (e.g. HubSpot) – clean pipelines for leads and sales, analytics in Google Cloud.
- AI as a Competitive Advantage – we design Gemini agents on your data (while respecting security and compliance).
- Security Culture – ISO 27001, SRE runbooks, “security-by-default” controls.
- International Experience – Romania, European Union, Israel, United States of America.
By Numbers:
20 years
on the market
200+
successful projects
7
ISO certifications and official partnerships
4,9/5
client satisfaction
We Deliver:
Software Development
Web, mobile, desktop applications, integrations, maintenance, legacy code.
Learn more
Process Automation and AI agents
Data integration between platforms, Google Gemini, AI agents.
Learn more
HubSpot Services and CRM Integrations
Integration with HubSpot, Zoho, Pipedrive, Microsoft D365, other CRMs or ERPs.
Learn more
Google Cloud & Vertex AI
Implementation of Google Cloud, Gemini, Vision, BigQuery, and others.
Learn more
Cybersecurity and Infrastructure
Data and code security, compliance, servers, and IT administration.
Learn more
Do you have a project idea?
Free AuditOPTI Clients
References
Well done, clear communication and management plus quick adaptation to new technologies and learning potential. Recommend.
Mihai Badita
Business Dev Manager, UiPath
I’ve known OPTI for more than ten years. They estimated various web projects or web project extensions, concerning technologies ranging from WordPress to vanilla javascript. I worked with them for integrating SaaS services into our Hubspot presence, helping deliver a better experience for our online customers. I appreciate their technical skills, result-oriented approach, and constant availability.
Vlad Ionescu
Partner, Triggify
OPTI has been a key partner which allowed us to go to market with micropayments, billing and ecommerce fast when our teams were in their infancy. They continued to remain a valuable partner that sustained our business growth by delivering analytics and other features when we needed them and by offering swift and efficient support in critical moments. Following attributes describe our collaboration with them: result-oriented, fast, proactive, excellent work ethics. I highly recommend them !
Cristi D.
Dev Manager, Playwing
Their attention to detail and focus on delivering a tailored CRM solution truly set them apart. We’ve seen a significant improvement in how we manage leads and sales processes in HubSpot. What stood out most was OPTI's respect for timelines and their commitment to delivering on the entire project. It was clear that they had our best interests in mind. Wonderful work
Francois Dupouy
Head of Sales, Montelux
Well done, clear communication and management plus quick adaptation to new technologies and learning potential. Recommend.
Mihai Badita
Business Dev Manager, UiPath
I’ve known OPTI for more than ten years. They estimated various web projects or web project extensions, concerning technologies ranging from WordPress to vanilla javascript. I worked with them for integrating SaaS services into our Hubspot presence, helping deliver a better experience for our online customers. I appreciate their technical skills, result-oriented approach, and constant availability.
Vlad Ionescu
Partner, Triggify
OPTI has been a key partner which allowed us to go to market with micropayments, billing and ecommerce fast when our teams were in their infancy. They continued to remain a valuable partner that sustained our business growth by delivering analytics and other features when we needed them and by offering swift and efficient support in critical moments. Following attributes describe our collaboration with them: result-oriented, fast, proactive, excellent work ethics. I highly recommend them !
Cristi D.
Dev Manager, Playwing
Their attention to detail and focus on delivering a tailored CRM solution truly set them apart. We’ve seen a significant improvement in how we manage leads and sales processes in HubSpot. What stood out most was OPTI's respect for timelines and their commitment to delivering on the entire project. It was clear that they had our best interests in mind. Wonderful work
Francois Dupouy
Head of Sales, Montelux
Official Partnerships
Individual Certifications
HubSpot Data
Integrations Certified
Marketing Hub
Implementation Certified
HubSpot Marketing
Software Certified
Objectives-Based
Onboarding Certified
Platform Consulting
Certified
Salesforce Integration
Certified
Sales Hub
Implementation Certified
HubSpot Sales
Software Certified
Service Hub
Software Certified
HubSpot CMS Developer
Certified
HubSpot Reporting
Certified
News and Guides
26.03.2026
NEW
Major 2025-2026 updates to Vertex AI Search for commerce: Conversational Search API, Merchandising Console with Agentic Explainability, and UCP readiness. Case studies from Toolstation and Grupo Casas Bahia. Hybrid ERP integration by OPTI Software.
20.03.2026
NEW
BeeGlobal & System2 conference in New York, April 28, 2026. Marian Călborean (OPTI Software) presents hybrid AI architecture and guardrails in Google Cloud. In-person event in Manhattan.
![[UPDATE] The Romanian startup awards will be presented on March 12. Mr. Benny won 3rd place at the Romania Startup Awards 2026.](/images/new-post/small_long-romania-startup-awards-2026-mrbenny.jpg "[UPDATE] The Romanian startup awards will be presented on March 12. Mr. Benny won 3rd place at the Romania Startup Awards 2026.")
10.03.2026
NEW
The Romania Startup Awards will be held on Thursday, March 12. Mr.Benny, the OPTI Software spinoff for cybersecurity and IT management (NIS-2 compliance), is nominated in the top 60 technological innovations of the year